TikTok is introducing a new feature that enables them to cut down on the volume of AI-made content appearing in their streams. This step comes as the platform disclosed that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the coming weeks before a full-scale launch. This advancement aligns with a rise in AI-generated material, fueled by new content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising channels on a popular video site exclusively feature content made by AI. A significant portion of this content is deemed low-quality AI content, a phrase for substandard, bulk-generated content that is often illogical or surreal.
Based on user feedback that numerous viewers like content produced via AI tools, from AI artwork to science explainers, and we aim to give people the ability to adjust the amount of that, depending on their own preferences,” said a company executive.
Volume and Proportions
The platform disclosed that there are currently 1.3 billion videos on its network tagged as artificially created. Collectively, over 100 mn media items are uploaded to the service daily, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be capable of decrease or raise the amount of AI-generated videos they watch by using the content preference feature in the platform and selecting “AI-generated content”. Additional categories that currently be adjusted under the setting encompass news, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s rules oblige users to label “realistic” AI-made content, and it bans dangerous fake videos of public figures or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its community policies.
Additionally, the service will from now on attach an artificially created tag to content made using its own AI tools, or identified by an collaborative effort for identifying artificial media. This measure is designed to deter users from attempting to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2m awareness program for specialists and groups to create educational content about ethical AI use. This initiative will support charitable organizations focused on training programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, during discussion over proposals to make redundant hundreds of safety staff in Britain. The company is set to eliminate hundreds of positions in its trust and safety department in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A trust and safety lead clarified that people-led review would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content prior to it has to be seen by people. TikTok announced a significant reduction in disturbing and violent content handled by human moderators over the previous year due to the use of its AI tools.
It is vital to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
